Prof Dr Preeti Sharma

1. Dadhich, N., & Sharma, P. (2026). Statistical evaluation of hybrid and ELSS mutual fund performance employing Sharpe, Treynor, and Jensen models. International Journal of Economic Practices and Theories, 2026(1). https://doi.org/10.52783/ijept.224 (ABDC-listed Journal)
2. Dadhich, N., & Sharma, P. (2026). The impact of peer influence and social networks on investor perception and mutual fund preference. Economic Sciences, 22(4, Special Issue), 331–340. https://doi.org/10.69889/562wj266 (ABDC-listed Journal)
3. Bankawat, J. S., & Sharma, P. (2025). The role of artificial intelligence in personalized marketing: Enhancing customer experience & retention. In Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025). https://doi.org/10.2991/978-94-6463-898-1_33
4. Sharma, P., George, O. N., & Pareek, S. (2025). Artificial intelligence (AI) integration for industrialized marketing and management for transforming business operations in Africa. In Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025). https://doi.org/10.2991/978-94-6463-898-1_24
5. Saranya, T. S., Gupta, S. K., Raj, G., Sharma, P., & John, R. S. (2025). AI-driven marketing strategies: Understanding and predicting consumer behaviour. In Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025). https://doi.org/10.2991/978-94-6463-898-1_23
6. Sharma, P., Banerjee, S., & Bhattacharya, A. (2025). Can ChatGPT satisfy all? An experimental evidence. In Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025). https://doi.org/10.2991/978-94-6463-898-1_10
7. Mukherjee, R., Ghildiyal, S., Sharma, M., Sharma, P., & Das, R. (2025). Enhancing customer experience in e-commerce: The role of AI in business intelligence. In Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025). https://doi.org/10.2991/978-94-6463-898-1_7
8. Dadhich, N., & Sharma, P. (2025). The study of preferences of investors for investment in mutual fund. In Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025). https://doi.org/10.2991/978-94-6463-898-1_5
9. Sharma, P., et al. (2023). RTO’s initiatives at developing Jaipur as a “smart city” in Rajasthan. Seybold Report, 18(9), 263–279.
10. Sharma, P., et al. (2022). Organizational culture and its effect on organisational performance: Organisational commitment as a mediating factor. Seybold Report, 17(10), 1979–1986.
11. Sharma, P., et al. (2022). A critical appraisal of online marketing in India. Journal of Higher Education Theory and Practice, 22(12), 496.
12. Sharma, P., et al. (2021). Qualitative enquiry on the online marketing based effective strategies. Turkish Online Journal of Qualitative Inquiry, 12(10), 2949–2962. https://www.tojqi.net/index.php/journal/article/view/8089
13. Sharma, P. (2021). Impact of customer relationship management on Indian banking sector. Journal of the Maharaja Sayajirao University of Baroda, 55(1), 1224–1229.
14. Sharma, P. (2021). Impact of COVID-19 on higher education. International Journal for Modern Trends in Science and Technology, 7(7), 363–366. https://doi.org/10.46501/IJMTST0707059
15. Sharma, P. (2021). Effect of gender & course on self-management & online learning effectiveness. Levant International Journal, 20(7), 414–436.
16. Sharma, P., et al. (2021). Management studies to develop smart cities on real life situations using IoT. International Journal of Future Generation Communication and Networking, 14(1), 2201–2206.
17. Sharma, P. (2019). An empirical evaluation on performance of organization through human resource accounting (HRA): A study on selected corporate units of India. Indian Journal of Finance and Banking, 3(1), 1–12.
18. Sharma, P. (2019). A study of non-performing assets management with reference to select Indian public and private sector banks. International Journal of Technical Research & Science, 4(1), 8–16. https://doi.org/10.30780/IJTRS.V3.I11.001.2
19. Sharma, P. (2015). Socio-economic determinants of women empowerment through micro finance. KAAV International Journal of Economics, Commerce & Business Management, 2(2).
20. Sharma, P. (2014). Decision function for mutual fund investment for retail and institutional investors in India. International Journal of Engineering & Management Sciences, 8(1).
21. Sharma, P. (2016). Macroeconomic challenges faced by Indian economy. International Journal of Social Sciences & Economic Environment, 2(1). http://www.arseam.com/content/vol-2-issue-1-jan-mar-2016
22. Sharma, P. (n.d.). Management education & employability issues in India: Corporate perspective. Dharohar – International Management Journal.
23. Sharma, P. (n.d.). Switching behavior and problems encountered by investors in mutual funds market. Cyber Times International Journal of Technology & Management.
24. Sharma, P. (n.d.). Factors influencing investment decisions in Indian mutual fund industry. Xavier’s Journal Impetus.
25. Sharma, P., & Rao, D. N. (2014). A study of risk orientation of retail investors in Indian mutual fund industry with special reference to Rajasthan. Global Journal for Research Analysis, 3(1).
26. Sharma, P. (2012). Awareness level on green marketing in telecom companies. ORJA, 10(1), 33–38.
27. Sharma, P. (n.d.). Indian mutual fund industry and variables influencing investment decisions: An empirical study. Indian Journal of Commerce & Management Studies.
28. Sharma, P. (n.d.). Analysis of retail investors’ behaviour in mutual funds market in Rajasthan. Economic Challenger.
29. Sharma, P. (2011). A study of mutual fund industry and profile of investors & their behaviour with special reference to Rajasthan. SHARE Journal, 2(4).

BOOK AUTHORED:

1. Sharma, P. (2025). Strategic Management: Theory and Practice. Tirupattur, Tamil Nadu: Saliha Publications. ISBN: 978-93-49712-58-4.
2. Sharma, P. (2023). Managerial Economics. Lambert Academic Publishing, Germany. ISBN: 978-620-0-48323-2.
3. Sharma, P. (2023). Research Methodology and Statistics. RLK Enterprises. ISBN: 978-81-19140-59-6.
4. Sharma, P. (2023). A Decentralized Artificial Intelligence Assisted Scalable Security Framework for End-to-End Authentication of Future Internet of Nano Things. Nitya Publications. ASIN: B0CJNNWGB9.
5. Sharma, P. (2009). Business Ethics and Ethos. RBD Publication. ISBN: 978-8181424235.

BOOK CHAPTER
1. Mukherjee, R., Das, R., Banerjee, S., & Sharma, P. (2026). Performance analysis of a bio-fuel-based stove using the response surface method, Published in Breakthrough research and technologies in physics for a sustainable future Nova Science Publishers. https://doi.org/10.52305/UYZK8757
2. Das, R., Mukherjee, R., Banerjee, S., & Sharma, P. (2026). Application of the collaborative method of infrastructure management system using BIM Published in Breakthrough research and technologies in physics for a sustainable future Nova Science Publishers. https://doi.org/10.52305/UYZK8757
3. Sharma, P. (n.d.). Sales management for improved organizational competitiveness and performance: A study on private and public hospitals. In Recent trends and innovations in information technology (RTIIT). AGAR Publications. ISBN: 978-81-950236-1-5.
4. Sharma, P. (n.d.). Strategy, policy, practice, and governance for AI in higher education institutions. In Recent innovations in engineering, science and management (RIESM) (pp. 1570–1600). AGAR Publications, Tamil Nadu, India. ISBN: 978-81-950236-2-2.
5. Sharma, P. (n.d.). Strategic management observation system using AI. In [Book title not specified]. Taylor & Francis.
6. Sharma, P., Pareek, S., & Sunda, N. (2024). Digital DBMS using IoT. In Behaviour & information technology book chapter (Vol. 43, Issue 9, Ch. 128). Taylor & Francis. ISBN: 978-81-976079-7-4.
7. Sharma, P., & Johar, R. S. (2024). Digital marketing management technology. In Behaviour & information technology book chapter (Vol. 43, Issue 9, Ch. 111). Taylor & Francis. ISBN: 978-81-976079-7-4.
8. Yadav, M. K., & Sharma, P. (n.d.). Risk mitigating strategies of retail investors in the stock market. In Futuristic trends in management (Vol. 3, Book 7, Part 1, Ch. 6). IIP Series. e-ISBN: 978-93-5747-923-3.
9. Johar, R. S., & Sharma, P. (n.d.). Enhancing vehicle inspection in India for sustainable transport. In Futuristic trends in management (Vol. 3, Book 7, Part 1, Ch. 7). IIP Series. e-ISBN: 978-93-5747-923-3.