Dr J N Singh

Associate Professor

[email protected]

Vidwan Profile Google Scholar

Academic Information

MBA, Ph. D [ Rajasthan University ]

Research Areas

Marketing Management: Consumer behavior Product Life Cycle Branding strategies Customer Experience & Customer Relationship Management Ayushman Bharat Digital Mission (ABDM)

Research Interests

My core research areas include Marketing Management, Consumer Behavior, Product Life Cycle, Branding Strategies, Customer Experience (CX), Customer Relationship Management (CRM), and the Ayushman Bharat Digital Mission (ABDM) in healthcare marketing. My research focuses on consumer-centric strategies, branding, digital transformation, and the application of marketing principles to enhance patient engagement, healthcare service delivery, and sustainable organizational performance.

Courses Taught

MBA, BBA, BCA

Positions Held

Associate Professor

Publications

1 Indian Banking Industry: A step towards e-banking 2. A study of dramatic merger between ICICI bank & Bank of Rajasthan