Prof. Rhythm Mukherjee

Assistant Professor

[email protected]

Vidwan Profile Google Scholar

Academic Information

BCA, MBA, PhD (pursuing)

Research Areas

Marketing Consumer Behaviour Artificial Intelligence Machine Learning

Research Interests

My research interests include Artificial Intelligence, Machine Learning, and Data Analytics, especially their applications in management and business. I am interested in consumer behavior, predictive modelling, Explainable AI, and decision-making. I also explore how emerging technologies can be used to address practical business and managerial problems.

Courses Taught

Strategic Management, Entrepreneurship, Marketing Management, Consumer Behavior, Retail Marketing, Service Marketing, Principles of Management, Emerging Technologies & Application, Media Literacy & Critical Thinking, Introduction to Values & corporate Ethics, Environmental Science & Sustainability, Green Marketing.

Positions Held

Assistant Professor (2025-Onwards); Research Associate (2023-2025)

Publications

Enhancing Customer Experience in E-Commerce: The Role of AI in Business Intelligence (Springer Nature, 2025).
Performance Analysis of Bio-fuels Based Stove using Response Surface Method. (SCOPUS, 2026).
Application of Collaborative method of Infrastructure Management System using BIM for AEC Projects. (SCOPUS, 2026).